ROLE
Concept
Art Direction
Visual Design
UX/UI
Shimmer is an awe-inspiring documentary featuring ROXY’s remarkable female surfers. This all-encompassing project includes film title treatment, key art, packaging, interactive menu, point-of-purchase display, and editorial collateral. The logo features the glistening beauty of the sun’s shimmering reflection on the ocean, evoking a sense of brilliance and allure. Its design versatility allows for striking presentations in full-color or as a single solid hue, ensuring a captivating visual presence across diverse platforms.
