Motion Graphics Direction
Amazon’s free streaming service, IMDb Freedive, was rebranded to the service name IMDb TV. The scope of my work involved reimagining a new identity system for the streaming service to include a logo, visual language, key art, video pre-rolls, launch campaign, and channel tiles, for the IMDb, FireTV, and Prime Video platforms. I conceptualized and designed the base assets for the new brand identity, with the goal of standing out among adjacent channel tiles on streaming channel platform carousels. Magenta was added to the color palette to create an ownable signature color, to maximize visibility, and to help differentiate IMDb TV from the IMDb brand.