visualchemist is the design + letterpress portfolio of Catherine Lorenzo Realce

Catherine is a multi-disciplined Creative Director with 20+ years of creative experience developing narratives for integrated global marketing, advertising, and brand campaigns. Her expertise in visual storytelling expands creative direction, brand development, photo art direction, typography, graphic design, experiential design, and cross-platform UX design. She is currently Head of Creative at IMDb TV/Amazon, where she continues to turn abstract ideas into the tangible.

Catherine grew up in San Diego, California, earned her BFA degree in Visual Communications at California State University Long Beach (CSULB), and later earned an MA degree in Design Strategy and Innovation from Rocky Mountain College of Art and Design (RMCAD). She is currently continuing her studies in XR/VR/AR through University of California, Los Angeles (UCLA) Extensions, Massachusetts Institute of Technology (MIT) xPRO, and Universe.