:15 Pre-Roll Motion Graphics
C A T E G O R Y
Pre-roll Advertising Video,
Motion Graphics
R O L E
Storyboard Concept, Motion
Graphics, Music Selection,
Track Editor
C L I E N T
IMDb, Paramount Network
M U S I C
Audio Jungle Stock
C H A L L E N G E
Promote IMDb’s first foray into voice via an animated
pre-roll (:06 or :15 second) video promoting the
IMDb What’s on TV Alexa Flash Briefing skill.
S O L U T I O N
A :15 second upbeat video that showcases the Alexa skills
utterance (speech bubbles) integrated with IMDb’s messaging
for the IMDb What to Watch Flash Briefing, and a sponsored
end card. I originally cut the track at :06 but eventually extended
it to :15 to allow viewers a little more time to absorb the visuals
and comprehend the messaging.