Amazon Father’s Day Gift Guide (CE) Cross-category Event and Photoshoot

This was the first year for the Father’s Day Gift Guide. The task was to create a gift guide that would help bring in the co-op goal, through billboard creative and site design. One of the hurdles included not having product to shoot for the Samsung billboard. The solution was to shoot a lifestyle scene and add the phone image into the shot in post-production.

Photographer: Greg Montijo
Copywriter: Kim Halloway