The challenge was to ideate and execute the design and landing pages of the Amazon Electronics Gift Guide. Components included the Amazon CE Gift Guide, Gift Finder, Gift of the Day, Gifting Profiles Persona Tiles, Brand Stores, and gallery widgets. I art directed a team of designers, photographers, and a copywriter to execute the Amazon CE Holiday Gift Guide. The goal was to develop an easy to browse and navigate holiday microsite, while challenging the traditional Amazon way by creating a tailored customer shopping experience vs. a standard merchandising site. Final product photography exceeded client expectations.