IMDb Freedive

Create a brand identity system for Amazon’s free streaming service, IMDb Freedive. Identity system included logo, launch campaign visual language, key art, video pre-rolls, and channel tiles, for the IMDb, FireTV, and Prime Video platforms. I conceptualized and designed the IMDb Freedive brand identity for this cross-functional/cross-team launch. As a new channel on the three entertainment platforms, it was key that the logo box art stood out among adjacent channel tiles on the platform carousels. IMDb’s signature gold color was leveraged for maximum brand recognition, visibility, and to further reinforce the IMDb brand voice.

ROLE
Creative Direction, Brand Identity, Concept Development, Visual Design, Motion Graphics Direction