Amazon’s free streaming service, IMDb Freedive, was rebranded to the service name IMDb TV. The scope of work involved reimagining a new identity system to include a logo, visual language, key art, video pre-rolls, launch campaign, and on-device graphics, for the IMDb.com, FireTV, Android and Prime Video platforms. With only 2 weeks allocated for the redesign, I conceptualized and designed the base assets for the IMDb TV brand identity, with the goal of standing out among adjacent channel tiles on the platform carousels. Magenta was added to the brand color palette to create an ownable signature color to maximize visibility, and to help differentiate the new brand from its competitors.
ROLE
Creative Direction, Brand Identity, Concept Development,
Visual Design, Motion Graphics Direction
