I was tasked with envisioning a complete channel graphic package for IMDb’s experimental presence and persona on Twitch.TV. Deliverables include show backgrounds, opening stinger, show closer, text transitions, graphic transitions, lower thirds and text-on-screen variations. I started by finding textural moody background imagery that would feel at home in the Twitch community and allude to films and entertainment, without using the obvious icons. I then layered on data nodes in the signature IMDb brand color to represent the transfer and connection of data between IMDb users. This layering of textures was then applied to the channel graphics for desktop, mobile, and the house ad campaign.
ROLE: Creative Direction, Visual Design