{"id":20348,"date":"2013-01-23T20:35:00","date_gmt":"2013-01-23T20:35:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20348"},"modified":"2023-06-12T06:40:47","modified_gmt":"2023-06-12T06:40:47","slug":"groovetechs","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20348","title":{"rendered":"GrooveTechs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_GrooveTechs_600w-1.png\" alt=\"GrooveTechs Brand Identity\" class=\"wp-image-18731\" width=\"468\" height=\"360\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_GrooveTechs_600w-1.png 600w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_GrooveTechs_600w-1-300x231.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept<br>Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>This is a logo for GrooveTechs, a highly regarded Seattle-based DJ duo renowned as &#8220;groove technicians&#8221; for their rhythmic presence in the city&#8217;s nightlife. The logo features a circular &#8220;G&#8221; shape, drawing inspiration from the iconic aesthetics of vinyl records. Within the design, an inverted &#8220;t&#8221; creates a gestalt effect, reminiscent of record player rpm adapters. These elements capture the duo&#8217;s expertise in seamlessly blending music and their ability to deliver and entertain.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#ec008c;color:#ec008c\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Logo for a Seattle-based DJ duo, who move Seattle&#8217;s nightlife as &#8220;groove technicians.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":18731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20348"}],"collection":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20348"}],"version-history":[{"count":5,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20348\/revisions"}],"predecessor-version":[{"id":22376,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20348\/revisions\/22376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/media\/18731"}],"wp:attachment":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}