{"id":20432,"date":"2022-09-07T06:50:00","date_gmt":"2022-09-07T06:50:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20432"},"modified":"2025-08-25T01:29:07","modified_gmt":"2025-08-25T01:29:07","slug":"imaginary-friends","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20432","title":{"rendered":"Imaginary Friends"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1-1024x669.png\" alt=\"\" class=\"wp-image-20441\" width=\"695\" height=\"453\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1-1024x669.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1-300x196.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1-768x502.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1-1536x1003.png 1536w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Logo_ImaginaryFriendsTM_crop_v1.png 1914w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept<br>Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>This brand identity was created for <em>Imaginary Frien<\/em>ds, an indie game development studio. Inspired by cherished imaginary friends from childhood, the company name evokes a sense of nostalgia and wonder. The design embodies a warm, friendly, and approachable voice. The typography features rounded edges and playfully exaggerated swashes, inviting a sense of whimsy and creativity. Ligatures seamlessly blend into other letterforms, symbolizing the supportive and interconnected nature of imaginary friendships. Rooted in the boundless potential of human imagination, this studio embraces the limitless possibilities found within the world of storytelling, game development, and entertainment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#ec008c;color:#ec008c\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity for an indie video game studio.<\/p>\n","protected":false},"author":2,"featured_media":20436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[70],"_links":{"self":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20432"}],"collection":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20432"}],"version-history":[{"count":10,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20432\/revisions"}],"predecessor-version":[{"id":22312,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20432\/revisions\/22312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/media\/20436"}],"wp:attachment":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}