{"id":20465,"date":"2021-04-21T05:27:00","date_gmt":"2021-04-21T05:27:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20465"},"modified":"2025-08-25T01:29:25","modified_gmt":"2025-08-25T01:29:25","slug":"moment-of-truth","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20465","title":{"rendered":"Moment of Truth"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_TT_Black_Alpha_Stacked-cropped-1024x722.png\" alt=\"\" class=\"wp-image-22327\" width=\"621\" height=\"438\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_TT_Black_Alpha_Stacked-cropped-1024x722.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_TT_Black_Alpha_Stacked-cropped-300x212.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_TT_Black_Alpha_Stacked-cropped-768x542.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_TT_Black_Alpha_Stacked-cropped.png 1440w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept <br>Creative Direction<br>Visual Design<br>Title Treatment<br>Trailer Creative Direction<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The title treatment, series key art, and trailer for <em>Moment of Truth<\/em> unveils the compelling untold narrative behind the tragic murder of James Jordan, father of the legendary Michael Jordan. Overcoming visual limitations, the keyart design was strategically composed using elements inspired by the case, location, and evidence, weaving a chilling visual tapestry that encapsulates the essence of the story. The title treatment incorporates the symbol of inequality and injustice (\u2260) subtly hidden within the crossbar of the letter &#8220;H&#8221; in the word &#8220;Truth.&#8221; This design encapsulates the haunting and unjust nature of the series, inviting viewers to dive into the gripping truth that lies beneath the surface.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><strong>CREDITS<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>TRAILER CREATIVE AGENCY<\/sup><br><\/sub>Mark Woollen &amp; Associates<\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>PRODUCER<\/sup><\/sub><br>David Bekoff<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moment of Truth - Official Trailer | A True Crime Docu-Series | IMDb TV\" width=\"730\" height=\"411\" src=\"https:\/\/www.youtube.com\/embed\/WdpJnx7oMGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-88 .tile .icon { color:#ffffff; }#ftg-88 .ftg-items .loading-bar i { background:#ffffff; }#ftg-88 .ftg-items .loading-bar { background:#fff; }#ftg-88 .tile .icon { font-size:12px; }#ftg-88 .tile .icon { margin: -6px 0 0 -6px; }#ftg-88 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-88 .tile .caption-outside .text-wrapper span.text { font-size:12px; }#ftg-88 .tile .caption-block .text-wrapper span.title { font-size:14px; }#ftg-88 .tile .caption-outside 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