{"id":20473,"date":"2019-04-28T07:33:00","date_gmt":"2019-04-28T07:33:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20473"},"modified":"2025-08-25T01:30:00","modified_gmt":"2025-08-25T01:30:00","slug":"imdb-tv","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20473","title":{"rendered":"IMDb TV"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_IMDbTV-copy-768x283-2.jpg\" alt=\"IMDb TV Brand Identity\" class=\"wp-image-18752\" width=\"647\" height=\"238\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_IMDbTV-copy-768x283-2.jpg 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/logo_IMDbTV-copy-768x283-2-300x111.jpg 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Creative Direction<br>Brand Identity<br>Concept Development<br>Visual Design<br>Motion Graphics Direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Amazon\u2019s free streaming service, IMDb Freedive, was rebranded to the service name IMDb TV. The scope of my work involved reimagining a new identity system for the streaming service to include a logo, visual language, key art, video pre-rolls, launch campaign, and channel tiles, for the IMDb, FireTV, and Prime Video platforms. I conceptualized and designed the base assets for the new brand identity, with the goal of standing out among adjacent channel tiles on streaming channel platform carousels. Magenta was added to the color palette to create an ownable signature color, to maximize visibility, and to help differentiate IMDb TV from the IMDb brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><strong>CREDITS<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>CREATIVE AGENCIES<\/sup><\/sub><br>And Company<br>Outpost Media<br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-1010 .tile .icon { color:#ffffff; }#ftg-1010 .ftg-items .loading-bar i { background:#ffffff; }#ftg-1010 .ftg-items .loading-bar { background:#fff; }#ftg-1010 .tile .icon { font-size:12px; }#ftg-1010 .tile .icon { margin: -6px 0 0 -6px; }#ftg-1010 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-1010 .tile .caption-outside 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-ms-rotate(0deg) -ms-scale(0) ;transform: rotate(0deg) scale(0) ;}<\/style><a name='10'><\/a><div class='final-tiles-gallery  ftg-hover-enabled caption-inside  caption-none caption-middle caption-center' id='ftg-1010' style='width:100%'><div class='ftg-items'><div class='loading-bar'><i><\/i><\/div><div  class='tile ftg-preload  '><a title=\"IMDbTV Square Icon\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Square_BlackWhite_1080x1080-1.png' ><img alt='IMDbTV Square Icon' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Square_BlackWhite_1080x1080-1.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Square_BlackWhite_1080x1080-1.png' width='900' height='900' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDbTV Square Icon<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDbTV Brand Guidelines One Sheet\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Brand_OneSheet_v1-1.jpg' ><img alt='IMDbTV Brand Guidelines One Sheet' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Brand_OneSheet_v1-1.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Brand_OneSheet_v1-1.jpg' width='1000' height='773' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDbTV Brand Guidelines One Sheet<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDbTV NYC King Newsstand\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_ITS_ABOUT_TIME_Insitu_NYC_King_Newsstand_12x6-1.png-1-1024x535.png' ><img alt='IMDbTV NYC King Newsstand' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_ITS_ABOUT_TIME_Insitu_NYC_King_Newsstand_12x6-1.png-1-1024x535.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_ITS_ABOUT_TIME_Insitu_NYC_King_Newsstand_12x6-1.png-1-1024x535.png' width='730' height='381' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDbTV NYC King Newsstand<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Multi-title Feature Rotator\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/FeatureRotator_Multi-Lorax_50_v1b-1024x555.png' ><img alt='Multi-title Feature Rotator' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/FeatureRotator_Multi-Lorax_50_v1b-300x163.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/FeatureRotator_Multi-Lorax_50_v1b-300x163.png' width='300' height='163' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Multi-title Feature Rotator<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Floating Tiles\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/Floating_Tiles_InSituation-1024x577.png' ><img alt='Floating Tiles' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/Floating_Tiles_InSituation-300x169.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/04\/Floating_Tiles_InSituation-300x169.png' width='300' height='169' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Floating Tiles<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDbTV Yellow Icon\" data-lightbox='ftg-1010' rel='ftg-1010'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Round_BlackGold_1080x1080-1536x1536-2-1024x1024.png' ><img alt='IMDbTV Yellow Icon' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Round_BlackGold_1080x1080-1536x1536-2-1024x1024.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbTV_Icon_Round_BlackGold_1080x1080-1536x1536-2-1024x1024.png' width='730' height='730' \/><div class='caption-block'><div 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