{"id":20601,"date":"2021-04-02T03:32:54","date_gmt":"2021-04-02T03:32:54","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20601"},"modified":"2023-06-16T10:53:55","modified_gmt":"2023-06-16T10:53:55","slug":"moment-of-truth-2","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20601","title":{"rendered":"Moment of Truth"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2-1024x576.png\" alt=\"\" class=\"wp-image-21645\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2-1024x576.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2-300x169.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2-768x432.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2-1536x864.png 1536w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/MomentOfTruth_1920x1080_KeyArt_32456_2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept<br>Creative Direction<br>Visual Design<br>Title Treatment<br>Trailer Creative Direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The title treatment, series key art, and trailer for\u00a0<em>Moment of Truth<\/em>\u00a0unveils the compelling untold narrative behind the tragic murder of James Jordan, father of the legendary Michael Jordan. Overcoming visual limitations, the keyart design was strategically composed using elements inspired by the case, location, and evidence, weaving a chilling visual tapestry that encapsulates the essence of the story. The title treatment incorporates the symbol of inequality and injustice (\u2260) subtly hidden within the crossbar of the letter \u201cH\u201d in the word \u201cTruth.\u201d This design encapsulates the haunting and unjust nature of the series, inviting viewers to dive into the gripping truth that lies beneath the surface.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color\" style=\"color:#949494\"><strong>CREDITS<\/strong><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#949494\"><sub><sup>TRAILER CREATIVE AGENCY<\/sup><br><\/sub>Mark Woollen &amp; Associates<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#949494\"><sub><sup>PRODUCER<\/sup><\/sub><br>David Bekoff<\/p>\n<\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-88 .tile .icon { color:#ffffff; }#ftg-88 .ftg-items .loading-bar i { background:#ffffff; 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data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/MomentOfTruth_TT_Black_Alpha_Stacked_32456-300x224.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/MomentOfTruth_TT_Black_Alpha_Stacked_32456-300x224.png' width='300' height='224' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Moment of Truth Title Treatment<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Moment of Truth Vertical Keyart\" data-lightbox='ftg-88' rel='ftg-88'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/Keyart_Vertical-1.png' ><img alt='Moment of Truth Vertical Keyart' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/Keyart_Vertical-1.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/Keyart_Vertical-1.png' width='462' 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