{"id":20786,"date":"2018-08-20T04:54:00","date_gmt":"2018-08-20T04:54:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20786"},"modified":"2025-08-25T01:30:05","modified_gmt":"2025-08-25T01:30:05","slug":"imdb-freedive","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20786","title":{"rendered":"IMDb Freedive"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"516\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1.jpg\" alt=\"\" class=\"wp-image-17175\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1.jpg 1000w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1-300x155.jpg 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1-768x396.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Creative Direction<br>Brand Identity<br>UX\/UI<br>Visual Design<br>Motion Graphics Direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>This challenge was to create a complete brand identity system for Amazon\u2019s new free streaming channel,<em> IMDb Freedive<\/em>. I conceptualized and designed the <em>IMDb Freedive<\/em> brand identity for this cross-functional, cross-team launch. The brand identity system included the wordmark and channel tiles, designed in the context of the 10-foot experience. As a new channel on the IMDb, Prime Video, and FireTV platforms, it was key that the mark stood out among a sea of channel tiles. IMDb\u2019s signature bold yellow\/gold brand color was leveraged for maximum brand recognition, visibility, and to further reinforce the IMDb brand. I also oversaw and directed the agency that executed the IMDb Freedive key art grid and pre-roll.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><strong>CREDITS<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>CREATIVE AGENCIES<\/sup><\/sub><br>Digital Kitchen<br>Outpost Media<br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-2626 .tile .icon { color:#ffffff; }#ftg-2626 .ftg-items .loading-bar i { background:#ffffff; }#ftg-2626 .ftg-items .loading-bar { background:#fff; }#ftg-2626 .tile .icon { font-size:12px; }#ftg-2626 .tile .icon { margin: -6px 0 0 -6px; }#ftg-2626 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-2626 .tile .caption-outside .text-wrapper span.text { font-size:12px; }#ftg-2626 .tile .caption-block .text-wrapper span.title { font-size:14px; }#ftg-2626 .tile .caption-outside .text-wrapper span.title { font-size:14px; }#ftg-2626 .tile { background-color: transparent; }#ftg-2626 .tile .caption-block .text-wrapper span.text { color: #ffffff; }#ftg-2626 .tile .caption-block .text-wrapper span.title { color: #ffffff; }#ftg-2626 .tile .caption-outside .text-wrapper span.text { color: #ffffff; }#ftg-2626 .tile .caption-outside .text-wrapper span.title { color: #ffffff; }#ftg-2626 .tile .ftg-social a { color: #ffffff; }#ftg-2626 .tile .caption-block { transition-duration:0.25s; }#ftg-2626 .tile .tile-inner:before { background-color: #000000; }#ftg-2626 .tile .tile-inner:before { background-color: rgba(0, 0, 0, 0.8); }#ftg-2626 .tile:hover img {-moz-transform: -moz-rotate(0deg) -moz-scale(0) ;-webkit-transform: -webkit-rotate(0deg) -webkit-scale(0) ;-o-transform: -o-rotate(0deg) -o-scale(0) ;-ms-transform: -ms-rotate(0deg) -ms-scale(0) ;transform: rotate(0deg) scale(0) ;}<\/style><a name='26'><\/a><div class='final-tiles-gallery  ftg-hover-enabled caption-inside  caption-none caption-middle caption-center' id='ftg-2626' style='width:100%'><div class='ftg-items'><div class='loading-bar'><i><\/i><\/div><div  class='tile ftg-preload  '><a title=\"IMDbFreedive_Rectangle_3Color\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_3Color-1-1024x576.png' ><img alt='IMDbFreedive_Rectangle_3Color' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_3Color-1-300x169.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_3Color-1-300x169.png' width='300' height='169' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDbFreedive_Rectangle_3Color<\/span><span class='text'>IMDbFreedive_Rectangle_3Color<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Brand Identity\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_2Color-2-1024x576.png' ><img alt='IMDb Freedive Brand Identity' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_2Color-2-300x169.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/IMDbFreedive_Rectangle_2Color-2-300x169.png' width='300' height='169' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Brand Identity<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Brand Guidelines\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Explo-1-1024x576.jpg' ><img alt='IMDb Freedive Brand Guidelines' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Explo-1-300x169.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Explo-1-300x169.jpg' width='300' height='169' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Brand Guidelines<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Brand System\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Textures-2048x614-2-1024x307.jpg' ><img alt='IMDb Freedive Brand System' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Textures-2048x614-2-300x90.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Textures-2048x614-2-300x90.jpg' width='300' height='90' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Brand System<\/span><span class='text'>Freedive_Textures-2048x614<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Launch Banner\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Slivers-1-1024x397.jpg' ><img alt='IMDb Freedive Launch Banner' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Slivers-1-300x116.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Slivers-1-300x116.jpg' width='300' height='116' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Launch Banner<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Launch Banner\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_KeyArt_Explo-1-1024x797.jpg' ><img alt='IMDb Freedive Launch Banner' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_KeyArt_Explo-1-300x234.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_KeyArt_Explo-1-300x234.jpg' width='300' height='234' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Launch Banner<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Brand Guidelines\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_InDevice-copy-1-1024x638.png' ><img alt='IMDb Freedive Brand Guidelines' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_InDevice-copy-1-300x187.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_InDevice-copy-1-300x187.png' width='300' height='187' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Brand Guidelines<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive FireTV Home Screen\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_FireTV_HomeScreen-1-1024x577.png' ><img alt='IMDb Freedive FireTV Home Screen' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_FireTV_HomeScreen-1-300x169.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_FireTV_HomeScreen-1-300x169.png' width='300' height='169' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive FireTV Home Screen<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive UX\/UI\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_CX-768x372-2.jpg' ><img alt='IMDb Freedive UX\/UI' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_CX-768x372-2.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_CX-768x372-2.jpg' width='768' height='372' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive UX\/UI<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive In-Context Carousel\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Carousel-1-1024x574.png' ><img alt='IMDb Freedive In-Context Carousel' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Carousel-1-300x168.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Carousel-1-300x168.png' width='300' height='168' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive In-Context Carousel<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload ftg-hidden-tile '><a title=\"IMDb Freedive Logo Exploration\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_R17_Explo_p_Page_10-1-1024x470.jpg' ><img alt='IMDb Freedive Logo Exploration' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_R17_Explo_p_Page_10-1-300x138.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_R17_Explo_p_Page_10-1-300x138.jpg' width='300' height='138' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Logo Exploration<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"IMDb Freedive Brand Guidelines\" data-lightbox='ftg-2626' rel='ftg-2626'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1.jpg' ><img alt='IMDb Freedive Brand Guidelines' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Freedive_Brand_Guidelines_Page_06-1.jpg' width='1000' height='516' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>IMDb Freedive Brand Guidelines<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><\/div><\/div><script type='text\/javascript'>jQuery('#ftg-2626 img.item').removeAttr('src');jQuery(document).ready(function () {setTimeout(function () {jQuery('#ftg-2626').finalTilesGallery({minTileWidth: 250,margin: 75,loadMethod: 'sequential',nonce: 'a1ffa0514f',galleryId: '26',setupFilters: true,layout: 'columns',debug: false,gridSize: 25,disableGridSizeBelow:800,allowEnlargement: true,columns: [[4000, 2],[1024, 4],[800, 3],[480, 3],[320, 2]],selectedFilter: 'n-a'});jQuery(function () {(function () {var rel = '';jQuery('#ftg-2626 .ftg-lightbox').click(function (e) {rel = jQuery(this).attr('rel');jQuery('#ftg-2626 .ftg-current').removeClass('ftg-current');jQuery('#ftg-2626 [rel=\"'+rel+'\"]').addClass('ftg-current');});})();});}, 0);});<\/script>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#ec008c;color:#ec008c\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding and launching an Amazon free streaming service.<\/p>\n","protected":false},"author":2,"featured_media":18007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,5,46],"tags":[7,20,66],"_links":{"self":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20786"}],"collection":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20786"}],"version-history":[{"count":8,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20786\/revisions"}],"predecessor-version":[{"id":22341,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/20786\/revisions\/22341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/media\/18007"}],"wp:attachment":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}