{"id":20804,"date":"2018-04-10T00:54:00","date_gmt":"2018-04-10T00:54:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=20804"},"modified":"2023-06-07T05:05:48","modified_gmt":"2023-06-07T05:05:48","slug":"imdb-x-toronto-international-film-festival","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=20804","title":{"rendered":"IMDb \u00d7 Toronto International Film Festival"},"content":{"rendered":"\n
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VIEW LIVE MOTION GRAPHICS ON IMDb.COM<\/a><\/div>\n<\/div>\n\n\n\n
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ROLE<\/strong><\/p>\n\n\n\n

Creative Direction
Event Brand Identity
Visual Design
Set Design
Motion Graphics Direction
Styleguide Creation<\/p>\n<\/div>\n\n\n\n

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For the design system of this project, I drew inspiration from the iconic Dutch artist Piet Mondrian, known for his use of intersecting perpendicular lines and planes of primary colors. The set backdrop featured a stunning floor-to-ceiling view of Toronto, Canada, although the view was partially obstructed by permanent vertical and horizontal framing. To incorporate event branding while camouflaging the obstruction, a grid-style decal was designed in the style of a Mondrian artwork. In addition, the vintage “acorn” street signs that were once a familiar sight in Toronto were used as inspiration for other design elements. Although these signs were decommissioned in the 1950s, they remain a beloved symbol of the city, evoking a sense of nostalgia for many Torontonians.<\/p>\n<\/div>\n\n\n\n

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CREDITS<\/strong><\/p>\n\n\n\n

EXPERIENTIAL AGENCY <\/sup><\/sub>
The Visionary Group
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MOTION DESIGNER<\/sup><\/sub>
Matt Detisch<\/p>\n<\/div>\n<\/div>\n\n\n\n