{"id":21328,"date":"2014-05-27T22:55:00","date_gmt":"2014-05-27T22:55:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=21328"},"modified":"2025-08-25T01:31:14","modified_gmt":"2025-08-25T01:31:14","slug":"consumer-electronics-fathers-day-gift-guide","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=21328","title":{"rendered":"Amazon Father\u2019s Day Gift Guide Photo Art Direction"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"691\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_LandingPage_3_Handyman-1-1024x691.png\" alt=\"\" class=\"wp-image-21534\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_LandingPage_3_Handyman-1-1024x691.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_LandingPage_3_Handyman-1-300x203.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_LandingPage_3_Handyman-1-768x518.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_LandingPage_3_Handyman-1.png 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong><sub>ROLE<\/sub><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept Development Photo Art Direction<br>Typography<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>This was the first year for Amazon Consumer Electronics Father\u2019s Day Gift Guide. The task was to create a consumer gift guide that would help bring in the coop goal, through billboard creative and site design. One of the hurdles included not having actual product to shoot for the Samsung billboard. The resolve was to shoot a lifestyle scene and add the phone image into the shot in post- production.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><strong><sup>CREDITS<\/sup><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>PHOTOGRAPHER<\/sup><br><\/sub>Greg Montijo <\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>COPYWRITER<\/sup><\/sub><br>Kim Halloway<\/p>\n<\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-2727 .tile .icon { color:#ffffff; }#ftg-2727 .ftg-items .loading-bar i { background:#ffffff; }#ftg-2727 .ftg-items .loading-bar { background:#fff; }#ftg-2727 .tile .icon { font-size:12px; }#ftg-2727 .tile .icon { margin: -6px 0 0 -6px; }#ftg-2727 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-2727 .tile .caption-outside .text-wrapper span.text { font-size:12px; }#ftg-2727 .tile .caption-block .text-wrapper span.title { font-size:14px; }#ftg-2727 .tile .caption-outside .text-wrapper span.title { font-size:14px; }#ftg-2727 .tile { background-color: transparent; }#ftg-2727 .tile .caption-block .text-wrapper span.text { color: #ffffff; }#ftg-2727 .tile .caption-block .text-wrapper span.title { color: #ffffff; }#ftg-2727 .tile .caption-outside .text-wrapper span.text { color: #ffffff; }#ftg-2727 .tile .caption-outside .text-wrapper span.title { color: #ffffff; }#ftg-2727 .tile .ftg-social a { color: #ffffff; }#ftg-2727 .tile .caption-block { transition-duration:0.25s; }#ftg-2727 .tile .tile-inner:before { background-color: #000000; }#ftg-2727 .tile .tile-inner:before { background-color: rgba(0, 0, 0, 0.8); }#ftg-2727 .tile:hover img {-moz-transform: -moz-rotate(0deg) -moz-scale(0) ;-webkit-transform: -webkit-rotate(0deg) -webkit-scale(0) ;-o-transform: -o-rotate(0deg) -o-scale(0) ;-ms-transform: -ms-rotate(0deg) -ms-scale(0) ;transform: rotate(0deg) scale(0) ;}<\/style><a name='27'><\/a><div class='final-tiles-gallery  ftg-hover-enabled caption-inside  caption-none caption-middle caption-center' id='ftg-2727' style='width:100%'><div class='ftg-items'><div class='loading-bar'><i><\/i><\/div><div  class='tile ftg-preload ftg-hidden-tile '><a title=\"Dad, The Handyman\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-03-handyman-billboard_1500x350._V335746005_-1024x239.jpg' ><img alt='Dad, The Handyman' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-03-handyman-billboard_1500x350._V335746005_-1024x239.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-03-handyman-billboard_1500x350._V335746005_-1024x239.jpg' width='730' height='170' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Handyman<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Outdoorsman\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-04-outdoorsman-billboard_1500x350._V335746004_-1024x239.jpg' ><img alt='Dad, The Outdoorsman' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-04-outdoorsman-billboard_1500x350._V335746004_-1024x239.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-04-outdoorsman-billboard_1500x350._V335746004_-1024x239.jpg' width='730' height='170' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Outdoorsman<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Artist\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-05-artist-billboard_1500x350._V335746007_-1024x239.jpg' ><img alt='Dad, The Artist' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-05-artist-billboard_1500x350._V335746007_.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-05-artist-billboard_1500x350._V335746007_.jpg' width='1500' height='350' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Artist<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Photographer\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-02-newdad-billboard_1500x350._V335746011_-1024x239.jpg' ><img alt='Dad, The Photographer' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-02-newdad-billboard_1500x350._V335746011_.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-02-newdad-billboard_1500x350._V335746011_.jpg' width='1500' height='350' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Photographer<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Writer\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-06-writer-billboard_1500x350._V335746006_-1024x239.jpg' ><img alt='Dad, The Writer' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-06-writer-billboard_1500x350._V335746006_.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-06-writer-billboard_1500x350._V335746006_.jpg' width='1500' height='350' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Writer<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Techie\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-08-samsung-billboard_1500x350._V335746003_-1024x239.jpg' ><img alt='Dad, The Techie' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-08-samsung-billboard_1500x350._V335746003_.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-08-samsung-billboard_1500x350._V335746003_.jpg' width='1500' height='350' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Techie<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, On-The-Go\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-07-onthego-billboard_1500x350._V335746000_-1024x239.jpg' ><img alt='Dad, On-The-Go' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-07-onthego-billboard_1500x350._V335746000_.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/fdgg-07-onthego-billboard_1500x350._V335746000_.jpg' width='1500' height='350' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, On-The-Go<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Handyman Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_04-1024x791.png' ><img alt='Dad, The Handyman Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_04-300x232.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_04-300x232.png' width='300' height='232' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Handyman Photo Art Direction<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Outdoorsman Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_05-1024x797.png' ><img alt='Dad, The Outdoorsman Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_05-300x234.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_05-300x234.png' width='300' height='234' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Outdoorsman Photo Art Direction<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Artist Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_06-1024x792.png' ><img alt='Dad, The Artist Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_06-300x232.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_06-300x232.png' width='300' height='232' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Artist Photo Art Direction<\/span><span class='text'>FDGG2014_ArtDirection_v2_Page_06<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Photographer Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_08-1024x786.png' ><img alt='Dad, The Photographer Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_08-300x230.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_08-300x230.png' width='300' height='230' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Photographer Photo Art Direction<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Dad, The Writer Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_07-1024x792.png' ><img alt='Dad, The Writer Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_07-300x232.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_07-300x232.png' width='300' height='232' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Dad, The Writer Photo Art Direction<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"The New Dad Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_03-1024x791.png' ><img alt='The New Dad Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_03-300x232.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_03-300x232.png' width='300' height='232' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>The New Dad Photo Art Direction<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload ftg-hidden-tile '><a title=\"Dad, On-The-Go Photo Art Direction\" data-lightbox='ftg-2727' rel='ftg-2727'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_09-1024x786.png' ><img alt='Dad, On-The-Go Photo Art Direction' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_09-300x230.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/FDGG2014_ArtDirection_v2_Page_09-300x230.png' width='300' height='230' \/><div class='caption-block'><div 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has-background is-style-wide\" style=\"background-color:#ec008c;color:#ec008c\"\/>\n","protected":false},"excerpt":{"rendered":"<p> Consumer Electronics Father&#8217;s Day Photoshoot<\/p>\n","protected":false},"author":2,"featured_media":21541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,54],"tags":[7,57],"_links":{"self":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/21328"}],"collection":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21328"}],"version-history":[{"count":18,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/21328\/revisions"}],"predecessor-version":[{"id":21610,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/posts\/21328\/revisions\/21610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=\/wp\/v2\/media\/21541"}],"wp:attachment":[{"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visualchemist.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}