{"id":21333,"date":"2015-05-27T23:46:00","date_gmt":"2015-05-27T23:46:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=21333"},"modified":"2025-08-25T01:36:01","modified_gmt":"2025-08-25T01:36:01","slug":"amazon-ce-holiday-gift-guide","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=21333","title":{"rendered":"Amazon Storefront Rebrand Photo Art Direction"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/CE_StorefrontRebrand_Hero-1024x623.png\" alt=\"\" class=\"wp-image-21669\" width=\"701\" height=\"426\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/CE_StorefrontRebrand_Hero-1024x623.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/CE_StorefrontRebrand_Hero-300x183.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/CE_StorefrontRebrand_Hero-768x467.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/CE_StorefrontRebrand_Hero.png 1280w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-small-font-size\">Concept Development<br>Photo Art Direction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The Amazon Consumer Electronics team wanted to refresh the look of their digital storefront. Initial planning included developing a visual \u201cvoice\u201d for the category. The goal was to enhance the browsing experience to satisfy both the casual consumer and the tech savvy enthusiast. Key considerations included consistency, practical implementations, and creating an impactful browsing experience. All elements needed to be considered, including expanding on a unified visual style that felt uniquely Amazon.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><strong><sup>CREDITS<\/sup><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-small-font-size\" style=\"color:#949494\"><sub><sup>PHOTOGRAPHERS<\/sup><br><\/sub>Greg Montijo<br>Chugrad McAndrews<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-2929 .tile .icon { color:#ffffff; }#ftg-2929 .ftg-items .loading-bar i { background:#ffffff; }#ftg-2929 .ftg-items .loading-bar { background:#fff; }#ftg-2929 .tile .icon { font-size:12px; }#ftg-2929 .tile .icon { margin: -6px 0 0 -6px; }#ftg-2929 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-2929 .tile .caption-outside .text-wrapper span.text { font-size:12px; 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