{"id":21340,"date":"2015-08-28T06:00:00","date_gmt":"2015-08-28T06:00:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=21340"},"modified":"2025-08-25T01:30:19","modified_gmt":"2025-08-25T01:30:19","slug":"amazon-app-store-underground","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=21340","title":{"rendered":"Amazon App Store: Underground"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1024x640.png\" alt=\"\" class=\"wp-image-21419\" style=\"width:638px;height:399px\" width=\"638\" height=\"399\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1024x640.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-300x188.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-768x480.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1536x960.png 1536w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-2048x1280.png 2048w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Creative Direction<br>Concept Development<br>Visual Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>I was tasked with ideating and creating a launch campaign for <em>Amazon Underground<\/em>, an exciting new service offered on the Amazon App Store that allowed users to enjoy free apps and video games on their Android phones. In my role, I developed the initial concepts, &#8220;The Free World,&#8221; and &#8220;Next Level,&#8221; which showcased beloved game characters collaborating within themed environments, elevating them to the status of campaign heroes and weaving an immersive narrative. Although these concepts were not chosen for the final campaign, they served as valuable explorations of the creative possibilities for <em>Amazon Underground<\/em>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-2525 .tile .icon { color:#ffffff; }#ftg-2525 .ftg-items .loading-bar i { background:#ffffff; }#ftg-2525 .ftg-items .loading-bar { background:#fff; }#ftg-2525 .tile .icon { font-size:12px; }#ftg-2525 .tile .icon { margin: -6px 0 0 -6px; }#ftg-2525 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-2525 .tile .caption-outside .text-wrapper span.text { font-size:12px; }#ftg-2525 .tile .caption-block .text-wrapper span.title { font-size:14px; }#ftg-2525 .tile .caption-outside .text-wrapper span.title { font-size:14px; }#ftg-2525 .tile { background-color: transparent; }#ftg-2525 .tile .caption-block .text-wrapper span.text { color: #ffffff; }#ftg-2525 .tile .caption-block .text-wrapper span.title { color: #ffffff; }#ftg-2525 .tile .caption-outside .text-wrapper span.text { color: #ffffff; }#ftg-2525 .tile .caption-outside .text-wrapper span.title { color: #ffffff; }#ftg-2525 .tile .ftg-social a { color: #ffffff; }#ftg-2525 .tile .caption-block { transition-duration:0.25s; }#ftg-2525 .tile .tile-inner:before { background-color: #000000; }#ftg-2525 .tile .tile-inner:before { background-color: rgba(0, 0, 0, 0.8); }#ftg-2525 .tile:hover img {-moz-transform: -moz-rotate(0deg) -moz-scale(0) ;-webkit-transform: -webkit-rotate(0deg) -webkit-scale(0) ;-o-transform: -o-rotate(0deg) -o-scale(0) ;-ms-transform: -ms-rotate(0deg) -ms-scale(0) ;transform: rotate(0deg) scale(0) ;}<\/style><a name='25'><\/a><div class='final-tiles-gallery  ftg-hover-enabled caption-inside  caption-none caption-middle caption-center' id='ftg-2525' style='width:100%'><div class='ftg-items'><div class='loading-bar'><i><\/i><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - Freeworld Kindle Wakescreen Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_feature-copy-1-1024x640.png' ><img alt='Amazon Underground - Freeworld Kindle Wakescreen Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_feature-copy-1-300x188.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_feature-copy-1-300x188.png' width='300' height='188' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - Freeworld Kindle Social Media Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_FreeWorld_06-847x1024.png' ><img alt='Amazon Underground - Freeworld Kindle Social Media Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_FreeWorld_06.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_FreeWorld_06.png' width='1342' height='1623' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - Level Up Amazon Flyout Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_LevelUp_06-1024x806.png' ><img alt='Amazon Underground - Level Up Amazon Flyout Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_LevelUp_06-1024x806.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Underground_LevelUp_06-1024x806.png' width='730' height='575' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - Freeworld Amazon Gateway Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_05-1-1024x640.png' ><img alt='Amazon Underground - Freeworld Amazon Gateway Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_05-1-300x188.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_FreeWorld_05-1-300x188.png' width='300' height='188' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload ftg-hidden-tile '><a title=\"Amazon Underground - Next Level Kindle Wakescreen Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1-1024x640.png' ><img alt='Amazon Underground - Next Level Kindle Wakescreen Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1-150x150.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_04-1-150x150.png' width='150' height='150' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - Level Up Amazon Gateway Early Ideation\" data-lightbox='ftg-2525' rel='ftg-2525'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_05-1-1024x640.png' ><img alt='Amazon Underground - Level Up Amazon Gateway Early Ideation' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_05-1-300x188.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/05\/Marty_LevelUp_05-1-300x188.png' width='300' height='188' \/><div class='caption-block'><div class='text-wrapper'><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Amazon Underground - 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