{"id":22408,"date":"2015-07-15T17:25:00","date_gmt":"2015-07-15T17:25:00","guid":{"rendered":"https:\/\/www.visualchemist.com\/?p=22408"},"modified":"2025-08-25T01:35:39","modified_gmt":"2025-08-25T01:35:39","slug":"amazon-prime-day-launch","status":"publish","type":"post","link":"https:\/\/www.visualchemist.com\/?p=22408","title":{"rendered":"Amazon Prime Day Launch"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"472\" src=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop-1024x472.png\" alt=\"\" class=\"wp-image-22419\" srcset=\"https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop-1024x472.png 1024w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop-300x138.png 300w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop-768x354.png 768w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop-1536x708.png 1536w, https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/06\/AmazonLandingPage_PrimeDayCrop.png 1765w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-color has-small-font-size\" style=\"color:#ec008c\"><strong>ROLE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Concept<br>Creative Direction<br>Visual Design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In 2015, Amazon celebrated its 20th anniversary by introducing <em>Prime Day<\/em>, a global shopping event exclusively for Amazon Prime members. Tasked with coming up with a launch campaign concept and title for this event, I developed a birthday party concept and brand identity system that addressed the creative brief. The <em>Happy Prime Day<\/em> concept honored Amazon Prime members by creating a birthday-like experience during the exclusive 24-hour sale. The brand design utilized complementary colors to Amazon&#8217;s gold and Prime&#8217;s blue palette, Prime tape-wrapped gifts, and exploding confetti, infusing the event with a festive and vibrant tone. <\/p>\n\n\n\n<p><sup><sub>*The creative addition of box confetti cannons were provided by an external agency.<\/sub><\/sup><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<!-- Final Tiles Grid Gallery for WordPress v3.5.5 free --><style>#ftg-55 .tile .icon { color:#ffffff; }#ftg-55 .ftg-items .loading-bar i { background:#ffffff; }#ftg-55 .ftg-items .loading-bar { background:#fff; }#ftg-55 .tile .icon { font-size:12px; }#ftg-55 .tile .icon { margin: -6px 0 0 -6px; }#ftg-55 .tile .caption-block .text-wrapper span.text { font-size:12px; }#ftg-55 .tile .caption-outside .text-wrapper span.text { font-size:12px; }#ftg-55 .tile .caption-block .text-wrapper span.title { font-size:14px; }#ftg-55 .tile .caption-outside .text-wrapper span.title { font-size:14px; }#ftg-55 .tile { background-color: transparent; }#ftg-55 .tile .caption-block .text-wrapper span.text { color: #ffffff; }#ftg-55 .tile .caption-block .text-wrapper span.title { color: #ffffff; }#ftg-55 .tile .caption-outside .text-wrapper span.text { color: #ffffff; }#ftg-55 .tile .caption-outside .text-wrapper span.title { color: #ffffff; }#ftg-55 .tile .ftg-social a { color: #ffffff; }#ftg-55 .tile .caption-block { transition-duration:0.25s; }#ftg-55 .tile .tile-inner:before { background-color: #000000; }#ftg-55 .tile .tile-inner:before { background-color: rgba(0, 0, 0, 0.8); }#ftg-55 .tile:hover img {-moz-transform: -moz-rotate(0deg) -moz-scale(0) ;-webkit-transform: -webkit-rotate(0deg) -webkit-scale(0) ;-o-transform: -o-rotate(0deg) -o-scale(0) ;-ms-transform: -ms-rotate(0deg) -ms-scale(0) ;transform: rotate(0deg) scale(0) ;}<\/style><a name='5'><\/a><div class='final-tiles-gallery  ftg-hover-enabled caption-inside  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data-lightbox='ftg-55' rel='ftg-55'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Wrapped_dog_v3.png' ><img alt='Original Pitched Concept' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Wrapped_dog_v3-768x746.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Wrapped_dog_v3-768x746.png' width='730' height='709' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Original Pitched Concept<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Prime Day Launch Campaign Teaser\" data-lightbox='ftg-55' rel='ftg-55'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/CJPcDBWUAAAYRjZ-1024x535.jpg' ><img alt='Prime Day Launch Campaign Teaser' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/CJPcDBWUAAAYRjZ-1024x535.jpg' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/CJPcDBWUAAAYRjZ-1024x535.jpg' width='730' height='381' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Prime Day Launch Campaign Teaser<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Prime Day Launch Campaign Mobile Banners\" data-lightbox='ftg-55' rel='ftg-55'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_14-1024x922.png' ><img alt='Prime Day Launch Campaign Mobile Banners' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_14-2048x1845.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_14-2048x1845.png' width='2048' height='1845' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Prime Day Launch Campaign Mobile Banners<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Prime Day Launch Campaign Gateway Banner\" data-lightbox='ftg-55' rel='ftg-55'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_08-1024x537.png' ><img alt='Prime Day Launch Campaign Gateway Banner' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_08.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_08.png' width='1263' height='662' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Prime Day Launch Campaign Gateway Banner<\/span><\/div><\/div><\/a><div class='ftg-social'><\/div><\/div><div  class='tile ftg-preload  '><a title=\"Prime Day Launch Campaign Gateway Flyout\" data-lightbox='ftg-55' rel='ftg-55'  class=' tile-inner  ftg-lightbox' href='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_09-1024x537.png' ><img alt='Prime Day Launch Campaign Gateway Flyout' class='item skip-lazy' data-class='item' data-ftg-source='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_09-1024x537.png' src='https:\/\/www.visualchemist.com\/wp-content\/uploads\/2023\/01\/Pinata_Concepts_RND_v5a_5-13-15_Page_09-1024x537.png' width='730' height='383' \/><div class='caption-block'><div class='text-wrapper'><span class='title'>Prime Day Launch Campaign Gateway Flyout<\/span><\/div><\/div><\/a><div 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