The challenge was to ideate and execute a launch for a new global marketing campaign, brand identity, and video, for book lover subscription program, Kindle Unlimited, in 8 weeks. I led the concept, creation and execution of the campaign for the entirely new program for the Kindle Content team. I created an ownable brand aesthetic for Kindle Unlimited to set it apart from leading competitors. I created a compelling solution that communicated communicated Kindle Unlimited’s vast library of digital books. Using photography with smart objects, the featured book titles became interchangeable for easy adaptation for any locale, resulting in a scalable and efficient launch. This technique was applied to the titles in the launch video, with the same success. This campaign set the bar for integrated campaign work and has led to other multi-channel marketing launches.
Greg Montijo, Photographer
Jonathan Bergstrom, Copywriter
Erika Chapman, Producer
Rachel Grunig, Stylist
Vincent McAninch, Video Director