On Sunday March 4th, 2018, approximately 350 talent and industry VIPs gathered at NeueHouse in
Hollywood, CA to watch the 90th Academy Awards Ceremony and IMDb’s live companion show in
cinematic style. The event included a live broadcast of the Oscar’s red carpet and awards show. The IMDb Live Companion Show was recorded onsite with IMDb Special Correspondent Dave Karger along with Tim Kash and Kerri Doherty of “The IMDb Show” and was broadcasted live during commercial breaks throughout the evening. The program for the evening consisted of a live-show from 4:30PM to 5:00PM PST preceding the Academy Awards broadcast. During the Academy Awards broadcast, IMDb provided the second screen experience for viewers and guests. Immediately after the Academy Awards, for 30 minutes, a live post-show re-capped the major moments from the Oscars broadcast.
Guidelines and graphics were crafted to define the core identity, and look and feel of creative for IMDb’s 2018 Oscars LIVE Viewing Party. A geometric graphic theme was developed, with inspiration for 2018’s theme coming from the geometric proportions and shapes that were often found in the Art Deco era.
Creative Direction, Brand Identity, Concept, Design