visualchemist – Page 2 – creative direction + design

Hello.

My name is CAT REALCE. I am a multi-disciplined visual storyteller with 15+ years of experience. I am a cross-platform Creative Director, Designer, content creator, typophile, wanderlust, letterpress printer, bean-to-bar chocolate maker, dreamer, and an expert at turning the abstract into the tangible. I am currently Senior Manager, Head of Creative of IMDb TV at Amazon, where I lead a global team of 16 talented creatives. I tell stories and eat typography for breakfast. This is my portfolio, currently a work in progress.

ASI

IMDb What’s on TV Alexa Flash Briefing

:15 Pre-Roll Motion Graphics C A T E G O R Y Pre-roll Advertising Video, Motion Graphics R O L E Storyboard Concept, Motion Gr

Amazon Books Store Signage

Amazon opened up its very first physical store in Seattle, WA. The task was to come up with a design system that provided insi

Amazon Underground Launch Campaign

Launch concepts for a gaming service that lets users play apps and games for free using their Android phone.

Prime Day Launch Campaign

Kindle Unlimited Global Launch Campaign

The challenge was to ideate and execute a launch for a new global marketing campaign, brand identity, and video, for book l

Amazon Father’s Day Gift Guide (CE) Cross-category Event and Photoshoot

This was the first year for the Father’s Day Gift Guide. The task was to create a gift guide that would help bring in the co