ROLE
Concept
Design
This is a logo for GrooveTechs, a highly regarded Seattle-based DJ duo renowned as “groove technicians” for their rhythmic presence in the city’s nightlife. The logo features a circular “G” shape, drawing inspiration from the iconic aesthetics of vinyl records. Within the design, an inverted “t” creates a gestalt effect, reminiscent of record player rpm adapters. These elements capture the duo’s expertise in seamlessly blending music and their ability to deliver and entertain.