ROLE
Concept
Design
Illustration
The brand identity for The Chocolate Republic, a hand-crafted bean-to-bar chocolate maker based in Southern California, reflects the brand’s commitment to creating “Chocolate for the People, by the People,” as expressed in its tagline. Inspired by the state flag of the Republic of California, the brand identity captures the spirit of craftsmanship and local pride. The logo features three stars, mirroring the three stars found on the Philippine flag, paying tribute to the owner’s Philippine heritage, and symbolizing the company’s primary source of cacao beans. Thoughtfully arranged, the three Theobroma Cacao pods form a heart shape, representing the owner’s deep affection for chocolate, while visually representing the three distinctive varieties of cacao—Criollo, Forastero, and Trinitario. The design elements are drawn in a style that resemble a woodcut carving, mirroring the handmade process of bean-to-bar chocolate. Together, these elements convey the heritage, passion, and family values that define The Chocolate Republic‘s artisanal chocolate-making journey.