This brand identity was created for Imaginary Friends, an indie game development studio. Inspired by cherished imaginary friends from childhood, the company name evokes a sense of nostalgia and wonder. The design embodies a warm, friendly, and approachable voice. The typography features rounded edges and playfully exaggerated swashes, inviting a sense of whimsy and creativity. Ligatures seamlessly blend into other letterforms, symbolizing the supportive and interconnected nature of imaginary friendships. Rooted in the boundless potential of human imagination, this studio embraces the limitless possibilities found within the world of storytelling, game development, and entertainment.