ROLE
Concept Development Photo Art Direction
Typography
This was the first year for Amazon Consumer Electronics Father’s Day Gift Guide. The task was to create a consumer gift guide that would help bring in the coop goal, through billboard creative and site design. One of the hurdles included not having actual product to shoot for the Samsung billboard. The resolve was to shoot a lifestyle scene and add the phone image into the shot in post- production.
CREDITS
PHOTOGRAPHER
Greg Montijo
COPYWRITER
Kim Halloway
