Amazon Storefront Rebrand Photo Art Direction


Concept Development
Photo Art Direction

The Amazon Consumer Electronics team wanted to refresh the look of their digital storefront. Initial planning included developing a visual “voice” for the category. The goal was to enhance the browsing experience to satisfy both the casual consumer and the tech savvy enthusiast. Key considerations included consistency, practical implementations, and creating an impactful browsing experience. All elements needed to be considered, including expanding on a unified visual style that felt uniquely Amazon.


Greg Montijo
Chugrad McAndrews