Photo Art Direction
In just 8 weeks, I faced the challenge of ideating and executing a global marketing campaign for Amazon’s book subscription service, Kindle Unlimited. The concept revolved around using books as gateways to limitless adventures. I led the concept, creation, and execution for the Kindle content team, developing a distinctive brand aesthetic that set Kindle Unlimited apart from competitors. Through visually captivating imagery, the campaign effectively conveyed the vast library of digital books offered by Kindle Unlimited. By utilizing smart objects in the editorial photography, the featured book titles were easily interchangeable for localization and adaptation in any locale, resulting in a scalable and efficient launch. This technique was also applied to the book covers in the launch video, with equal success.