Amazon App Store: UndergroundA


Creative Direction
Concept Development
Visual Design

I was tasked with ideating and creating a launch campaign for Amazon Underground, an exciting new service offered on the Amazon App Store that allowed users to enjoy free apps and video games on their Android phones. In my role, I developed the initial concepts, “‘”The Free World,” and “Next Level,” which showcased beloved game characters collaborating within themed environments, elevating them to the status of campaign heroes and weaving an immersive narrative. Although these concepts were not chosen for the final campaign, they served as valuable explorations of the creative possibilities for Amazon Underground.