Motion Graphics Direction
IMDb had the rare opportunity to partner with
The Television Academy for the 68th Primetime
Emmy Awards Show in Los Angeles, California. As partners, we produced the official LIVE after show. My task was to create a cohesive visual language that would deliver an engaging and authoritative homepage experience for both fans of IMDb and fans of the Emmys and
the television industry. My objectives included creating and driving awareness for IMDb-branded sponsored Original and editorial content relevant and engaging to Amazon and IMDb customers. I delivered creative that was ownable and aligned with the IMDb brand, while staying complimentary to the Emmys brand and cohesive across all platforms. The creative was applied to all forms of media including the LIVE show set design, home page wrap, social faceouts, video content, and online placements.