ROLE
Concept
Creative Direction
Visual Design
Title Treatment
Trailer Creative Direction
The title treatment, series key art, and trailer for Moment of Truth unveils the compelling untold narrative behind the tragic murder of James Jordan, father of the legendary Michael Jordan. Overcoming visual limitations, the keyart design was strategically composed using elements inspired by the case, location, and evidence, weaving a chilling visual tapestry that encapsulates the essence of the story. The title treatment incorporates the symbol of inequality and injustice (≠) subtly hidden within the crossbar of the letter “H” in the word “Truth.” This design encapsulates the haunting and unjust nature of the series, inviting viewers to dive into the gripping truth that lies beneath the surface.
CREDITS
TRAILER CREATIVE AGENCY
Mark Woollen & Associates
PRODUCER
David Bekoff
