ROLE
Creative Direction
Brand Identity
Styleguide Creation
Visual Design
Motion Design Direction
Set Design Concept
IMDb launched a hosted weekly celebrity interview and news series. An Amazon company, IMDb prides itself on using data and metrics to inform its editorial content. Taking inspiration from data visualization graphs, digital entertainment form factors, and standard TV color test bars, I created the brand identity and visual language for the new franchise. I also art directed the show’s video and motion graphics treatments, and infused a new and versatile color pallet, which was then applied to the physical set concept and show production.
CREDITS
PRODUCER
Lindsay Campbell
MOTION DESIGNER
Matt Detisch
SET PRODUCTION DESIGNER
Matt Tognacci
