ROLE
Creative Direction
Brand Identity
Styleguide Creation
Visual Design
Motion Design Direction
Set Design Concept
IMDb launched a hosted weekly celebrity/news interview series. An Amazon company, IMDb prides itself on using data and metrics to inform its editorial content. Taking inspiration from data visualization graphs, digital form factors, and standard TV color test bars, I created the brand identity and visual language for the new franchise, art directed the video and motion treatments, and infused a new and versatile color pallet, which was then applied to the physical set concept and show production.
