ROLE
Creative Direction
Experiential Design
Visual Design
Illustration
Motion Graphics Direction
Styleguide Creation
The challenge was to come up with a unique identity system and experiential space for IMDb’s 4th year at the Sundance Film Festival, a well-respected and celebrated annual film
festival, that takes place just steps away from the slopes at Park City, Utah. For branding, snow-capped mountains, in IMDb brand colors, were illustrated to create a unifying theme for the event. Creative was featured online and at the 2-story, invite-only, experiential studio.
CREDITS
EXPERIENTIAL AGENCY
NVE Experience Agency
MOTION DESIGNER
Matt Detisch
