San Diego Comic-Con 2017


Creative Direction
Experiential Design
Visual Design
Set Design
Motion Graphics Direction
Styleguide Creation

IMDb was back at San Diego Comic-Con for its second year. From the 3-deck yacht wrap to the physical and digital graphics package, I was responsible for shaping the visual identity for this event. Additionally, I provided motion graphics creative direction, ensuring a cohesive video experience featuring industry guests and talent. The focus was to elevate IMDb as the go-to destination for entertainment enthusiasts, creating engaging content and immersive experiences. Activities on the boat included a floating video set where we captured celebrity interviews and behind-the-scenes coverage, fan-focused activities, sponsored activations, and executive meetings.


Hadley Media

Matt Detisch